IJCH 2016 Vol.2(3): 99-105 ISSN: 2382-6177
doi: 10.18178/ijch.2016.2.3.046

Me and You, We Could be Something for Real: Creating Authenticity since the First Hipster Generation

Rodrigo Almeida Sousa
Abstract—We are living in the Age of You. For it is You who makes the world go round, as you continuously feed our global digital society flow with your opinions, comments, likes, videos, products and services. However, this ‘You’ is founded on the Network Paradigm – the communicational and linguistic model that replaced the old idealistic Subject – which is rooted in its own forms of subjectivity – Organizations and Individuals – both dependent on the Ideology of Me. So the question arises: who is this Me? For organizations, this question does not represent a real problem. But as for individuals, it implies a major existential concern – the authenticity dilemma – which we have been solving through creativity, lifestyle and consumerism, although perhaps we only started to actually realizing it in the beginnings of the 21st century.

Index Terms—Subjectivity, individualism, organizations, authenticity, hipster.

Rodrigo Almeida Sousa is with CIC.DIGITAL Research Center - University of Porto, Portugal (e-mail: osoja@yahoo.com).

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Cite: Rodrigo Almeida Sousa, "Me and You, We Could be Something for Real: Creating Authenticity since the First Hipster Generation," International Journal of Culture and History vol. 2, no. 3, pp. 99-105, 2016.

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