IJCH 2017 Vol.3(1): 63-67 ISSN: 2382-6177
doi: 10.18178/ijch.2017.3.1.079

The Recreational Identity Assessment of the Cultural Landscape Management in the Miaoli County, Taiwan

Shih-Chung Lu and Kuei-Yang Wu
Abstract—With the need of cultural heritage conservation, the issue of cultural landscape management becomes one of the main environmental problems. Based on the literature review, the cultural landscape and public perception are the most two main factors to influence the sustainability of tourism development at Taiwan. Therefore, the study focused on the recreational identity for understanding of the cultural landscape at Miaoli. It also pays attention to survey the recreational identity for the satisfactions for the present recreational environment and landscape quality. For the research process, there are 574 valid questionnaires by using the face to face survey and structural questionnaires, and the pre-test is suitable for the final survey. The major results show that the government need pay more attention for the improvement of tourism marketing and its efficiency, although the people feel more satisfied with the late improvement strategies, including new cultural landscape promotion. In addition, the public has more abnegation for the future landscape preferences and tour planning, and those were able to influence tourists’ revisiting willingness of tourists. Otherwise, they have general acceptance and the identification of the policy supporting for cultural landscape management. However, more than 70% people report the government cannot show the enough information to gain the public supporting by mass media,

Index Terms—Recreational identity, miaoli county, cultural landscape management, contingent valuation method.

Shih-Chung Lu is with the Department of Architecture and Landscape Design, Nunhua University, Taiwan (e-mail: sclu@nhu.edu.tw)
Kuei-Yang Wu is with the Department of Architecture, National United University, Taiwan (e-mail: kyw@nuu.edu.tw)

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Cite: Shih-Chung Lu and Kuei-Yang Wu, "The Recreational Identity Assessment of the Cultural Landscape Management in the Miaoli County, Taiwan," International Journal of Culture and History vol. 3, no. 1, pp. 64-67, 2017.

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