IJCH 2016 Vol.2(4): 203-207 ISSN: 2382-6177
doi: 10.18178/ijch.2016.2.4.064

Problems in the Development of Cultural Industry of Party Newspaper in China and Its New Media Developing Strategy

Long Yunrong and Zhang Shuhua
Abstract—The cultural industry is a smokeless and sun-rise industry of non-pollution, low consumption, high efficiency and high aggregation. Under the drive of a series of incentive developing policy, cultural industry of the party newspaper has developed very quickly in China. However, there are still many problems which restrict the development of the cultural industry of the party newspaper in China. So some measures should be taken to make full use of the advantages of new media to promote the development of cultural industry of the party newspaper.

Index Terms—P arty newspaper, cultural industry, new media

Long Yunrong is with School of Media at Hunan University of Science and Engineering, Yongzhou, Hunan, China (e-mail: longyunr@163.com).
Zhang Shuhua is with School of Sports at Hunan University of Science and Engineering, Yongzhou, Hunan, China.

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Cite: 064-IC0015, "Problems in the Development of Cultural Industry of Party Newspaper in China and Its New Media Developing Strategy," International Journal of Culture and History vol. 2, no. 4, pp. 203-207, 2016.

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