IJCH 2017 Vol.3(1): 121-125 ISSN: 2382-6177
doi: 10.18178/ijch.2017.3.2.088

Discursive Construction of a Glocalized Chinese Identity on the Official Tourism Website of China

Xiao Rong
Abstract—Abstract—Place is a critical consideration to tourism experiences. This study is mainly concerned with the central role that place characteristics play in the construction of a glocalized Chinese identity during online tourism discursive practices. Under the theoretical lens of mediated discourse analysis, this paper first explores the intricate ways in which Chinese identity is mediated discursively from a global perspective, and then clarifies the local aspect of China as an independent country with its own language, culture, cuisine, etc., as distinct from the western world. Rather than taking the binary view of Global-Local, what this paper suggests is a Glocal reading and construction of Chinese culture whose place identities are constantly being reinforced through both the global writing of China, and the Chinese representations of the world, with the local and the global constituting one another in dynamic tension.

Index Terms—Index Terms—Global, local, glocal, Chinese identity, website.

Xiao Rong is with the Chinese University of Hong Kong, Shatin, Hong Kong (e-mail: xiaorong19@ 126.com).

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Cite: Xiao Rong, "Discursive Construction of a Glocalized Chinese Identity on the Official Tourism Website of China," International Journal of Culture and History vol. 3, no. 2, pp. 121-125, 2017.

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