IJCH 2020 Vol.6(3): 29-32 ISSN: 2382-6177
doi: 10.18178/ijch.2020.6.3.146

Analysis of Business English Translation in Hospitality Industry Based on Skopos Theory

Jialin Zhong
Abstract—This thesis analyzes a purpose-oriented business translation, Skopos theory, in the hospitality industry. The topics are related to the use of language and branding strategies. This thesis aims to propose a holistic approach to business translation for the hospitality business based on the theory and localization project. Different U.S. and Chinese business brands will be used as examples. Following the criticisms of Skopos theory, the business translator’s responsibilities will be specified within a localization project in the process of international brand expansion.

Index Terms—Business translation, skopos theory, hospitality management, branding strategies.

The author is with School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia 19122, The United States.

[PDF]

Cite: Jialin Zhong, "Analysis of Business English Translation in Hospitality Industry Based on Skopos Theory," International Journal of Culture and History vol. 6, no. 3, pp. 29-32, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

PREVIOUS PAPER
First page
NEXT PAPER
Last page
Copyright © 2008-2020. International Journal of Culture and History. All rights reserved.
E-mail: ijch@ejournal.net